Privacy policy

Lace & Desire operates this store and website, including all related information, content, features, tools, products, and services, to provide you with a seamless and curated shopping experience (the “Services”). Lace & Desire is powered by Shopify, which enables us to provide these Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase from our Services or otherwise communicate with us.

By using our Services, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Information We Collect

“Personal information” refers to any information that identifies or can reasonably be linked to you.

We may collect the following:

  • Contact details: Name, email address, phone number, billing and shipping address
  • Payment information: Card details, transaction details, and payment confirmations
  • Account information: Username, password, preferences, and settings
  • Order activity: Items viewed, added to cart, purchased, returned, or exchanged
  • Communications: Messages or inquiries sent to us
  • Device information: IP address, browser type, and device identifiers
  • Usage data: Interaction with our website and services

2. How We Collect Your Information

We collect your information:

  • Directly from you when you place orders, create an account, or contact us
  • Automatically through cookies and website tracking technologies
  • From service providers (such as Shopify)
  • From partners or third parties where applicable

3. How We Use Your Information

We use your information to:

Provide & Improve Services

  • Process orders and payments
  • Deliver products
  • Manage your account
  • Personalize your shopping experience

Marketing & Communication

  • Send promotional emails or offers
  • Show relevant ads based on your activity

Security & Fraud Prevention

  • Protect your account and transactions
  • Detect suspicious or fraudulent activity

Customer Support

  • Respond to inquiries and assist you

Legal Compliance

  • Comply with applicable laws and regulations

4. Sharing Your Information

We may share your information with:

  • Shopify and service providers (payments, shipping, IT support)
  • Marketing partners for advertising purposes
  • Legal authorities, when required by law
  • Business partners or affiliates, where necessary

Your information will always be handled in accordance with this Privacy Policy.

5. Shopify Integration

Our store is hosted on Shopify. This means your data may be processed by Shopify to help us operate and improve our business.

You can read more about Shopify’s privacy practices here:
https://privacy.shopify.com/en

6. Third-Party Links

Our website may contain links to external websites. We are not responsible for their privacy practices, and we encourage you to review their policies.

7. Children’s Privacy

Our Services are not intended for children. We do not knowingly collect personal information from individuals under the age of 16.

8. Data Security & Retention

We take reasonable measures to protect your personal information. However, no system is completely secure.

We retain your information only as long as necessary to:

  • Provide services
  • Comply with legal obligations
  • Resolve disputes

9. Your Rights

Depending on your location, you may have the right to:

  • Access your personal information
  • Request corrections
  • Request deletion
  • Receive a copy of your data
  • Opt out of marketing communications

To exercise your rights, please contact us.

10. International Data Transfers

Your information may be stored or processed outside your country. Where required, we use appropriate safeguards to protect your data.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised date.

12. Contact Us

If you have any questions or requests regarding your privacy:

📧 lacedesirelingerie@gmail.com

💫 Brand Touch (Optional but recommended)

Lace & Desire is committed to protecting your privacy while delivering a luxurious and empowering experience — because your trust means everything to us.